Facebook Takes on Ad-blocking Technology

This week Facebook started letting ads slip final ad-blocking programs on computers.

The update to the leading social network’s advertising platform came with assurances that Facebook understands how annoying ads can be and with enhanced gear for controlling the kinds of ads given to users.

“As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blockin

g programs,

” vice leader of ads and business platform Andrew Bosworth said in a blog post.

Ad blocking programs typically does not work on mobile gear which account for most visits to the social network, but are estimated to stymie billions of dollars worth of ads annually.

Advertising pays for online services that people have grown accustomed to accessing f

or free.

“Facebook is one of those free services, and ads support our mission of giving people the power to share and producing the world more open and

connected,

” Bosworth said.

Facebook ads on desktop are being made to look so much like natural duplicate that they get by ad-blockers.

As a counter-balance, Facebook has made it easier to use its ad preferences gear that let people remove topics that don’t interest them and stop advertising from businesses or businesses that have added them to audienc

e lists.

“We’ve produced our ad platforms ad performance and controls to address the underlying reasons people have turned to ad blockin

g programs,” Bosworth said.

“People don’t like to see ads that are not related to them or that disrupt or break their experience.”

In its current quarterly report, Facebook said it required in $6.2 billion in advertising revenue, accounting for the overwhelming majority of its income. Some 84 percent of ad revenues came from communications introduced to mobile devices.