IFA 2017: New phones from LG, Samsung,Sony, HTC and more

IFA 2017 tech show is set to start on September 1, and most of the world’s top gadgets brands will be present at the event. Naturally, announcements will be pouring. Many of the world’s top tech brands – Samsung, LG, and Sony, and others – will use this chance to show off their latest products, and we already have an idea what to expect seeing from them. Let’s see what is coming this summer


LG has something big to show us on August 31 – a day before IFA’s official launch. All clues are pointing at this being a new Android smartphone, namely the LG V30.

For those not familiar, the LG V20 and V10, released in 2016 and 2015 respectively, were enthusiast-grade, high-end devices packed with stand-out features, such as a secondary display and premium audio hardware. This year’s V-series model is shaping up as a more traditional, yet still highly powered device – lighter on the gimmicks and heavy on specs.

Since LG’s mid-range Q-series of phones is already official, we doubt that any other LG hardware from this class will make its debut at IFA 2017. Still, we’re pretty sure that the Q6, the Q6+, and Q6a will be present at LG’s booth.


We’re confident in saying that the Samsung Galaxy Note 8 will be on display at IFA 2017. However, the device’s official announcement is rumored to take place a week earlier at a separate event scheduled for August 23 or 26. In any case, we will most definitely use the opportunity to bring you more Galaxy Note 8 coverage from IFA if given the chance.

Rumor has it that Samsung is also going to announce a few mid-range phones with dual cameras in the near future. Said to belong to Galaxy C series, these could be devices tailored for the Asian market and as such might not be shown at IFA 2017.

As far as wearables are concerned, the time may have come for the Samsung Gear lineup to be refreshed. Although no rumors point at such a scenario, we won’t be surprised if a Samsung Gear S4 makes a splash at the show.


Just like LG, Sony has an August 31 announcement on schedule. During the event, we’re expecting to see at least one new high-end, flagship-worthy Xperia smartphone – a possible successor to the Xperia XZs named Xperia XZ1. Additionally, the company is rumored to be working on a “bezel-less” smartphone of some kind. Could these be one and the same device? We’re not sure at this point, but it shouldn’t be long until we know the answer. Additionally, Sony is believed to be readying a new smartphone named Xperia XZ1 Compact. This could turn out to be a physically smaller version of the aforementioned Xperia XZ1, yet one retaining many of the latter’s premium features.


August 31 is surely going to be a busy day for us, as Lenovo is also hosting a press conference on that date. Details as to what could be announced are scarce at this point, but the event could revolve around Yoga-branded hardware and/or the stand-alone Google Daydream VR headset the company is developing. Motorola handsets aren’t likely to be announced, however. That’s because there’s already an event for that scheduled for July 25 – the Moto Z2, Moto Z2 Force, Moto G5S, and Moto G5S Plus are expected to be shown there.


At last year’s IFA, Huawei announced a couple of mid-range Android phones – the Huawei Nova and the Huawei Nova Plus. The Huawei MediaPad M3 multimedia-centric tablet also made its debut during the show. This year we might see successors to these three devices, although that’s just a guess. Huawei is expected to launch a Mate 10 high-end phablet in the coming months, but that is more likely to be announced in late 2017, not at IFA.

In previous years, HTC has made smartphone announcements during IFA, which is why it is possible to see one or two new mid-rangers at the company’s booth. It is believed that the company is working on a mid-range phone boasting Edge Sense functionality, and we might see it at the IFA show floor for the first time.

HTC is reportedly working on a mid-ranger with Edge Sense, code-named Ocean Life04 Jul 2017
If you thought the HTC U11’s Edge Sense was just a one-off gimmick, think again…


The Asus ZenFone 4V is already announced in Russia

Zenfone – that’s the name of Asus’s smartphone lineup, and its fourth generation is set to launch in the coming months. True, the mid-range Asus ZenFone 4V is already official in some parts of the world, but a global announcement of the entire ZenFone 4 series is still pending, and IFA could be the perfect stage. A total of five Asus ZenFone smartphones are expected to be announced soon, including a high-end ZenFone 4 Pro and a ZenFone 4 Max with an extra-large battery.


The biggest Rumor has it that two new BlackBerry phones are in the works, codenamed Krypton and Juno. Word comes from Evan Blass, who is known for his solid track record of spot-on leaks. Nothing more is known about the two phones at this time, but our guess is that they could belong to the mid-range category, as BlackBerry’s flagship, the KEYOne, has been out for only a few months. There have been no rumors pointing at their possible announcement during IFA, but that’s not out of the question, seeing that TCL, BlackBerry’s partner company in charge of developing BlackBerry phones, will be present at IFA 2017.

Source: PhoneArena