To check on how much demand there is in the U.S. for the upcoming iPhone models, New Street Research surveyed 1,000 demographically representative respondents and discovered that not only are consumers waiting around around around around around to pounce on the Apple iPhone 7 and Apple iPhone 7 Plus, 10% of them plan on switching carriers in the next 3 to 4 months.
If that 10% does switch, it would result in a churn rate of 2.5% which would be higher than the rate noticed in all of 2014 and 2015. According to the survey, 6% of the respondents said that they are waiting around around around around for the launch of the new iPhone before producing the switch. The research firm sees T-Mobile and Sprint adding new subscribers at the price of Verizon and AT&T.
Nearly 11% of those surveyed said that they are waiting around around around around for the release of the iPhone 7 before updating to a new phone. New Street says that the outcomes of its survey display that
“a significant number of subs are waiting around around around around for the new device to switch carriers or upgrade. … Volumes could be up more than investors and the carriers expect in 2H16.”
The survey also printed that 6.8% are waiting around around around around for the Samsung Galaxy S8 before buying a new phone. That will not take region until the end of the first quarter or the start of the second quarter next year.
Survey says T-Mobile and Sprint could benefit from next month’s launch of the new iPhone models