New reading app will get you in the Halloween mood

A new studying app that designs its addictive tales into “chats” that readers “watch” by tapping through the chat. The app added some new spooky stories this week — just in time for Halloween

Lure is a lot like other “chat fiction”-design applications: all the app’s tales are broken up into bite-sized “chapters” that take only a few minutes to read. But instead of reading paragraphs on a page, tales are structured like an SMS discussion with the readers “watching” the chat unfold.

After every chapter, customers have to wait around a preset period of time before moving onto the next (unless they pony up a few bucks for a subscription).

It may seem like just another free-to-play gimmick, but it’s proved to be a winning formula with dozens of “chat fiction” design applications topping the App Store charts in the studying section. A relatively new entrant to the room Lure stands out because it offers a curated selection of tales throughout a number of genres, such as scary mystery, comedy, and romance.

The tales on their own are primarily geared toward teens and young grown ups and the studying-disguised-as-text-messaging format has proven incredibly addictive for young customers who currently can’t tear on their own aside from their phones.