New reading app will get you in the Halloween mood

New reading app will get you in the Halloween moodA new studying app that designs its addictive tales into “chats” that readers “watch” by tapping through the chat. The app added some new spooky stories this week — just in time for Halloween

Lure is a lot like other “chat fiction”-design applications: all the app’s tales are broken up into bite-sized “chapters” that take only a few minutes to read. But instead of reading paragraphs on a page, tales are structured like an SMS discussion with the readers “watching” the chat unfold.

After every chapter, customers have to wait around a preset period of time before moving onto the next (unless they pony up a few bucks for a subscription).

It may seem like just another free-to-play gimmick, but it’s proved to be a winning formula with dozens of “chat fiction” design applications topping the App Store charts in the studying section. A relatively new entrant to the room Lure stands out because it offers a curated selection of tales throughout a number of genres, such as scary mystery, comedy, and romance.

The tales on their own are primarily geared toward teens and young grown ups and the studying-disguised-as-text-messaging format has proven incredibly addictive for young customers who currently can’t tear on their own aside from their phones.

New reading app will get you in the Halloween mood